In the lead-up to the Vision Pro’s unveiling at WWDC 2023, anticipation was through the roof for this VR/AR headset. When Apple enters a new product category, it usually offers something unique. But ...

Your brand no longer exists in just two dimensions. With spatial computing, the virtual and physical worlds are now combined into immersive three-dimensional ...

It’s been three days and I’m still thinking about that headset. On Tuesday, I was invited to the Apple store in Midtown Manhattan for press demos of the recently released Vision Pro. For those unaware ...

AWE 2026 marks XR’s shift from hype to practical spatial AI, with smart glasses and new platforms signaling a more useful, ...

If you need more proof that Meta’s Quest and the Apple Vision Pro are in a dogfight to take the AR headset crown, it’s here. In Meta’s v67 update for its Public Test Channel (PTC), where the company ...

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At WWDC24 today, Apple announced that its spatial computing headset will launch in many countries across Europe, Asia and North America. “The enthusiasm for Apple Vision Pro has been extraordinary, ...

Though Apple Intelligence may have taken the spotlight at this month’s Worldwide Developers Conference keynote, Apple’s big announcement of last year has not been completely forgotten. At WWDC24, the ...

Blood vessel brain implant brings mind control to Apple's spatial computer Rather than cut a chunk of skull away to install a brain-computer interface like Neuralink, Synchron feeds electrodes up ...

The company’s slow-selling spatial computing headset could get a boost from new AI-based features to improve usability and 3D computing experiences. Sluggish sales of Apple’s Vision Pro mixed reality ...