The Vizio-led Open Addressable Ready (OAR) effort -- which promotes and scales up national addressable TV campaigns -- says seven key technology partners have met certification specifications. The ...
LEDs are getting smaller and smaller, and the newest generations of indexable RGB LEDs are even fiddlier to use than their already diminutive predecessors. [Alex Lorman] has written some notes about ...
Nielsen is moving forward with the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia ...