Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.

Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...