OpenAI's employees are spending tokens on tokens on tokens. And yet it's someone outside the company who is spending the most. The AI lab's employees are known for their high AI spending. Peter ...

Forbes contributors publish independent expert analyses and insights. John Sviokla covers GenAI/AI's impact on commerce and society. This voice experience is generated by AI. Learn more. This voice ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. This voice experience is generated by AI. Learn more. This voice ...

AI is turning out to be more expensive than enterprises expected, and CFOs are now trading future headcount for tokens. Roughly 95% of enterprise AI still runs on the priciest frontier models even for ...

Just last month, the most important metric in Silicon Valley was tokens burned—the units of measurement for the computing power being used by AI models. CEOs were giving employees the Matthew ...

Across the industry, companies are starting to balk at the price of AI. Uber blew through its entire 2026 AI coding budget by April. Microsoft revoked its developers’ Claude Code licenses months after ...

Technology executives have long predicted the cost of artificial intelligence would fall as the technology becomes more advanced and its use becomes more ubiquitous and that has come true in a sense: ...

The golden age of Microsoft’s GitHub Copilot appears to be at an end — for the little guy, at least. The company is switching its billing system from a flat subscription rate to a token-usage system ...

Eagerness about artificial intelligence has led to a competitive push at tech companies to use as much AI as possible in a trend called tokenmaxxing. Employers are happily spending thousands to keep ...

“How much is this actually costing?” The more that AI becomes embedded into the way an organisation works, the more this question is going to be elevated to the executive, if not the board. While the ...