Prime Day shows how AI is changing shopping, testing Amazon’s bet against ChatGPT and others

Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than ...

Amazon’s big Prime Day pitch is its AI assistant. Is it working?

As Amazon pushes Rufus and Alexa deeper into online shopping, early data suggests AI is driving sales. But shoppers may be ...

Amazon's first-ever ChatGPT ads reveal a key part of the e-commerce giant's AI strategy

Amazon buys ChatGPT ads to reach more shoppers while limiting OpenAI's access to its shopping data.
aboutamazon

When is Amazon Prime Day 2026? Prime members get four days of exclusive savings June 23-26

Amazon's annual summer shopping event is underway, with millions of Prime Day deals across more than 35 categories available now for Prime members. Amazon's annual Prime Day event returns June 23–26, ...