Growth math for ecommerce is about using simple percentage comparisons to see momentum clearly across revenue, conversion, AOV, and retention so you can steer the business weekly instead of guessing ...
Dataset: 284,807 transactions Fraud: 492 (0.17%) Non-fraud: 284,315 (99.83%) Baseline (predict all legit): 99.83% accuracy, 0% recall → useless Final model: 92.4% precision, 86.7% recall → ...
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