Xbox CEO Asha Sharma has warned that the current shortages and high pricing of computer memory — the "RAM crisis," as it's known — will result in "radically different business models" for game ...

Just days after Microsoft unveiled an exciting slate of games and celebrated the 25th anniversary of Xbox, the gaming division’s CEO, Asha Sharma, addressed its next-generation console. In an ...

Microsoft is reevaluating its plans for Project Helix and considering new ways to lower Xbox console costs. Microsoft is reevaluating its plans for Project Helix and considering new ways to lower Xbox ...

At a time when Japanese giants like Nintendo, Sony, and SEGA were dominating the video gaming console market, Microsoft took a bold decision to launch a new device. Over two decades later, the Xbox ...

Xbox's fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time. Rising costs of RAM and storage have forced Microsoft - and its competitors Sony, and Nintendo - to ...

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Asha Sharma believes Xbox can return to its winning ways by refocusing on its core gaming principles. That has been a top priority for Sharma since taking over as chief executive of Xbox in February, ...

After entering the home console market with the original Xbox in 2001, Microsoft upped the ante with the Xbox 360. Launched in 2005, the console doubled down on online functionality, both with ...

Jake Fillery is an Evergreen Editor for GameRant who has been writing lists, guides, and reviews since 2022. With thousands of engaging articles and guides, Jake loves conversations surrounding all ...

Xbox Games Showcase 2026 delivered major first looks, new release dates, and a major exclusivity update, with Gears of War: E-Day and Clockwork Revolution confirmed as Xbox console exclusives.